Same experience for me as many posting. I too get frustrated when people mis-pronounce the breed. I typically will just tell interested folks he is a Italian Mastiff to avoid the confused looks when I tell them he is a Cane Corso. We walk the neighborhood in the evenings every day and it is rare if we do not get stopped at least once with a question about what kind of dog is that. I've had a few mention he looks like a lab or a solid black rottie, I usually just correct them and tell them they are still a relatively rare breed here in the States.