Most people mistakenly believe that the AKC breeder of merit is a reputable breeder with ethical business practices. It does NOT!!! The only thing that AKC Breeder of Merit signifies is that a breeder has produced a specific number of dogs that have won titles. In fact, I have just had dealings with an extremely unethical breeder who is also an AKC Breeder of Merit and the only thing that the AKC will do is point out that they do not in any way endorse breeders. ALL Breeder advertising, is PAID advertising. Unless you are specifically looking for a showdog, do NOT let the Breeder of Merit label influence your decision.